One of the useful things about using Newsgator as your RSS reader in Outlook is the ability to follow certain blogs and see where they go, what they point to. Here's a new one - found through reading Marc Orchant's blog - that I think could be interesting...
Micro Media is Changing the PR Practice
The proliferation of Weblogs and RSS news feeds has changed the practice of public relations forever. Despite all of the hype about media consolidation, we are no longer living in a mass media world dominated by conglomerates.Today we're just as likely to be influenced by something we read on a blog like Scobleizer as we are by an article in the Wall Street Journal or a segment on Good Morning America.
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